RISING STARS

LUAV – THERE’S NO WAY

 

This 24-year-old independent singer, songwriter, and producer resembles an auteur in his assemblage of electronic tones, airy beats, jazz-inspired guitars, and soulful vocalizations. A self-described “hopeless romantic, his music could be likened to Chris Martin and The Weeknd teaming up to score a movie. Resonating with fans worldwide, that approach yielded over one billion cumulative Spotify streams in under a year’s time, a consistent spot on Spotify’s “Top 100 Most-Listened To Artists in the World, and a sold-out headline tour as his profile skyrocketed. After logging countless hours in his bedroom writing and producing, Lauv, real name Ari Leff, entered the prestigious Music Technology Program at NYU in 2012. Under the auspices that he’d “make music for other artists,” he passionately maintained the same prolific output until penning “The Other” and “Reforget” during 2014. At that point, he uploaded the tunes under the name “Lauv”—Latvian for “Lion”—nodding to his mother’s roots in Latvia. “The Other” quietly took the internet by storm. Premiered on a friend’s blog, the song virally lit up HypeMachine. Fueling the 2015 Lost in the Light EP, the track eventually generated 100 million-plus Spotify streams and placed on Today’s Top Hits and the Global 100—all from his dorm room. Relocating to Los Angeles and signing a publishing deal with Prescription Songs, he co-wrote the platinum-certified Top 5 smash “No Promises” by Cheat Codes and Demi Lovato as well as the Pitchfork-endorsed “Boys” for Charli XCX, among others. In the meantime, “I Like Me Better” became his second bona fide smash. It vaulted past the 450-million mark on Spotify, soaring to the top of the Global and Viral Charts in addition to going Top 5 on iTunes internationally. By early 2018, “I Like Me Better” had garnered platinum certifications in seven countries, gold certifications in three, and is now certified double platinum in the United States. Extolling the song, Time wrote, “‘I Like Me Better’ is transforming into a proper summer jam without losing its meditative qualities.”

 

 

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